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AD/PR CAPSTONE (J4860) COURSEWORK

Spring 2022
Professor: Tony Telloni

Note: Click on image to view full project

Press Release: LEO Partners, Wendy's

Instructions: You are a recent hire of LEO Partners, LLC. Craft a press release to announce the hire in the tone of Wendy's Twitter account.

Creative Brief: Peloton

Instructions: Given the recent controversy of Peloton in the news, create a creative brief to shift its public perception.

Integrated Campaign: Taco Bell
"Opposites Attract"

Instructions: Choose a Super Bowl advertiser and create an integrated marketing campaign to replace the production/airing of an ad.

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